Social media can be a very effective marketing tool, however as with anything it definitely isn’t perfect. If you want to use social media effectively then it is also important to be aware of social media pros and cons.
Social Media Pros:
- Social media can help you to quickly reach a very specific audience
One of the biggest advantages of social media is that it makes it easy for businesses to reach a very specific target audience. Take Facebook advertising, for example. The targeting options that Facebook provides means that you can reach a very specific audience with your campaigns. Want to target women who are aged 20-30, live in California and who have an interest in tennis? You can do that at the touch of a button.
- Results can be easily tracked
Unlike traditional offline marketing, the results of your social media campaigns can be easily tracked in real-time. This is extremely useful and allows you to see how campaigns are performing against your goals and objectives. In addition, closely monitoring your campaigns means that you can tweak them to improve performance and get better results.
- Social media helps you to build relationships
When people have a relationship with your brand, they are more likely to buy from you. In addition, they are more likely to stay loyal and make repeat purchases. One of the biggest social media pros is that it is a fantastic way to build relationships with your audience. You can use it to increase trust and make people see your brand in a better light. You can use it to entice new customers, and you can use it to reward the loyalty of existing ones.
Social Media Cons:
This article is about social media pros and cons, so here are some of the ‘not so good’ things about social media…
- Success doesn’t happen overnight
Unfortunately social media isn’t a ‘quick fix’ solution. Success requires sustained effort over the long-term – and it also requires a level of experience and knowledge of the field. It is important to have a thorough understanding of how to get the most out of social media, and it is important to have a dedicated team that have the time and expertise to implement your campaigns in the right way. This is why it is often a good idea to get help from a specialist social media agency, who can help you to plan and implement your social media marketing campaigns in the right way.
- Competition is high
Social media is becoming ever more competitive as more and more organizations discover the results that can be gained from social media. Competition is fierce and making your brand stand out can sometimes be quite difficult.
- Social media has the potential to damage your brand
Whilst social media can strengthen your brand, it is also important to bear in mind that it also has the potential to damage it. A customer who decides to publically complain about your company on Twitter can be seen by a large number of people and create a very negative impression. If you handle it in the right way, however, then you can turn a negative like this into a positive. Use it as an opportunity to show your superb customer service skills and demonstrate to people that you always take customer complaints seriously.