Hundreds of websites are launched each day. According to a particular study, a new website is launched every four minutes. Recently, a study conducted by ILS stated that the total number of websites on the Internet has exceeded the one billion mark. While the Web continues to expand, it’s important to know that many websites also fail on a daily basis. In order to sustain itself, a website must make money. After all, you will only be willing to pay the hosting fee for so long. Websites generate money from advertising revenue. If your website attracts millions of visitors in a day, you will obviously make a lot of money.
One of the most important factors that plays a huge role in the success or failure of any website is its design. If the website is poorly designed, visitors won’t stay for long. On the other hand, if the website has a neat and clean design, it will attract more visitors. When you hire a Los Angeles website design company, they will ask you about the kind of website you want. You can discuss the key elements of the website design to get a better idea of how you can customize your site.
The color scheme of the website is the first element that you need to discuss. Ideally, you would want to choose a background color that’s easy on the eyes. It’s one of the reasons why most websites have a white background with black text on it. Certain websites, like Twitter, also have a light blue background. You need to choose a color that isn’t sharp to avoid affecting the eyes of your viewers after prolonged viewing.
How easy is it for a user to move through the website and jump from one page to another? Navigability basically refers to the ease with which a person can navigate his or her way around the website. If you have seen any online shopping stores, you might have noticed that they provide numerous links on each page so that you can move around the website with relative ease. You should talk to the website designer about how to improve navigability on the website. Learning how to use intuitive navigation techniques could help you attract a lot of customers. Just provide links at the bottom of the page to relevant pages so that people can get inspired by the call-to-action and explore further.
The main page of the website needs to be free of all unnecessary pictures and clutter. If you are thinking of stuffing up the page so that every inch of the screen’s real estate is utilized, think again. There’s no need to provide an information overload. Give your visitors a bit of breathing room as they scroll through the page. Leave some empty spaces in between different slides so that people don’t have to keep their eyes glued to the screen every time they visit your site. These simple elements can significantly improve the design of your site.